Howdy! I am Julie Dana. Nice to meet you.
Why do you do this?
I know it sounds corny but my greatest joy – beside my family – is having a client feel proud of their home again. I love getting people unstuck on their décor plans and empowering people to do it themselves especially when they didn’t think they could.
How much experience to you have?
I’ve done well over a thousand houses (yep – I counted them one cold winter night). Many clients are repeat customers working on one room before going on to the next room.
(I am working on a map of where my clients are from that will be coming soon).
Who are your ideal clients?
People who are a little crafty or a little handy and on a budget. It seems most clients contact me because of a life event: marriage, divorce, new house, new children, large tax return, or recent empty nest. Ideal former clients also know when to pull me back into a project before they make expensive mistakes. Great clients also know the difference between HGTV or Pinterest and real life.
What is the difference between The Home Stylist and Style in a Snap?
I started The Home Stylist in 2002 in the Buffalo/Western New York area. I added online and e-decorating to it. After 9 years, I made Style In A Snap in to its own division for online clients no matter where they live and revamped The Home Stylist for Buffalo area clients. (Style In A Snap has been operating since 2012)
Rapid fire questions:
Favorite social media…..Pinterest
Favorite store…Home Goods
Favorite book… Complete Idiots Guide to Staging Your Home to Sell (yes, I am the author)
Second favorite book…Setting the Foundation: Understanding your Decorating Style (yes, I am the author of that one too)
Favorite Project… Junior League Decorator Show Houses (I have done 5!)
Second Favorite Project: Extreme Makeover Home Edition. Decorator for Buffalo Edition
Favorite décor item: Rugs (IMHO: Besides paint, rugs are the other item that can dramatic change the feel of the room quickly and easily)
In two words : Creative and Organized
College: Central Michigan University (BA), Slippery Rock University (MS)
House…Built in 1932. Even has a former chicken coop but only kayaks, bikes, and lawn mowers in it now.
Husband…. Met on a blind date.
Children…Two teenage sons.
Volunteer work…Roycroft Campus National Historical Landmark Docent
Favorite escape…Camping in the Adirondacks. We are the ones with a tablecloth and centerpiece on the picnic table
Any good client stories?…Oh heavens Yes. I have seen it all – beautiful, ugly, sad, just-plain-weird, studio apartment to million dollar mansions. I’ll tell you about them over a cup of coffee but I won’t dish names.
Now that you know me a little better, Lets work together on your house.
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